Terms of Service

These terms govern use of Mucho Data (the “Service”), operated by Mucho Media. By using the Service you agree to them. If you are agreeing on behalf of a company, you confirm you are authorised to bind it.

1. The Service

The Service is a reporting and analytics platform for advertising agencies. It connects to advertising and analytics accounts you authorise, reads performance data from them, presents that data in dashboards and reports, generates AI-assisted analysis, and — where you enable it — sends conversion events back to those advertising platforms.

2. Accounts

• Accounts are created by us or by an agency administrator. Public self-service sign-up is not offered.
• You are responsible for keeping credentials confidential and for activity under your account.
• Notify us promptly of any unauthorised use.

3. Connecting advertising accounts

When you connect a Meta Ads, Google Ads or Google Analytics account, you confirm that you are authorised by the owner of that account to grant access and to allow us to process its data on their behalf. You are responsible for obtaining any consent your own clients or end users require.

You can revoke access at any time, from within the Service or from the platform itself.

4. Your data

You retain all rights in the data you connect or upload. You grant us a limited licence to process it solely to provide the Service to you, as described in our Privacy Policy.

You are responsible for the lawfulness of contact data you upload, including having a lawful basis to process it and to send derived conversion events to advertising platforms.

5. Third-party platform terms

Use of the Service alongside third-party platforms is also subject to those platforms’ own terms, which you must comply with:

• Meta Platform Terms
• Google Ads API Terms of Service
• Google Analytics Terms of Service

6. Acceptable use

You agree not to:

• Access advertising accounts you are not authorised to access.
• Use the Service to build or sell datasets derived from platform data.
• Reverse engineer, resell or sublicense the Service except as expressly permitted.
• Interfere with the Service’s operation or security, or circumvent rate limits.
• Upload unlawful content, or personal data you have no right to process.

7. AI-generated output

The Service produces analysis and recommendations using AI models. This output is decision-support, not professional advice, and it can be incomplete or wrong. You are responsible for reviewing it before acting on it, particularly before changing budgets or campaigns.

8. Availability

We aim for continuous availability but do not guarantee uninterrupted service. Maintenance, third-party API outages, and platform rate limits can affect data freshness. Unless separately agreed in writing, the Service is provided without a service-level commitment.

9. Fees

Fees, billing period and payment terms are as agreed in your order or subscription.

10. Suspension and termination

You may stop using the Service at any time. We may suspend or terminate access for breach of these terms, for non-payment, or where required by a platform provider or by law. On termination we delete your data as described in the Privacy Policy.

11. Disclaimers and liability

To the maximum extent permitted by law, the Service is provided “as is” without warranties of any kind. We are not liable for indirect, incidental or consequential damages, or for lost profits, revenue or data. Our aggregate liability is limited to the fees you paid in the twelve months preceding the claim.

12. Changes to these terms

We may update these terms and will revise the “Last updated” date. Material changes will be notified to account administrators. Continued use after that constitutes acceptance.

13. Governing law

These terms are governed by the laws of the jurisdiction in which Mucho Media is registered, and its courts have exclusive jurisdiction.

14. Contact

Mucho Media
TODO registered address, city, postal code, country
info@mucho-media.co.il